A/B & Multivariate Testing

If you are looking for a primer on how to optimize conversion rates on your website, consider downloading SiteSpect’s latest e-book, called “12 Strategies for Improving Conversions.” This e-book explores 12 strategies for maximizing conversion drivers and minimizing conversion barriers — the elements that are either helping or hindering the effectiveness of your website. Once…

The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your A/B testing plan this summer, now is the time to start thinking about A/B testing and experimentation plans for the holiday. Whether your company is risk averse and likes to run…

There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find from A/B testing your own site. Before getting to conversion rate optimization advice, the first step you should take is to look at your web analytics to…

Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland Athletics, who uses statistical analysis to assemble and optimize the ideal winning team. Recently we have begun seeing this statistics-based approach in other sports, such as basketball.…

Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best user experience and best online marketing campaigns leverage the user’s location to make a message more specific and relevant. Today we want to share how you can…

In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing campaigns. With over half of the Best-in-Class companies using specific targeting, it’s easy to see why reaching and discovering the ideal audience for your website is important.…