A/B & Multivariate Testing

More than 200 professionals converged on the recent Conversion Conference in San Francisco to hear from industry experts and update their skills in website conversion optimization. It’s one of our favorite conferences and we were pleased to participate as a sponsor and exhibitor. Our third year at this event brought another exciting and productive experience.…

A recent blog post on “A/B Testing and the Benefits of an Experimentation Culture,” by Wyatt Jenkins on Harvard Business Review’s website, raises several points that resonate with SiteSpect’s view of optimization. Jenkins is the VP of Product at Shutterstock. He mentions the need to A/B test everything and at Shutterstock, everything includes not only…

If you’re like most digital marketers today, you’re doing everything you can to increase conversion rates and maximize the ROI of your website. This means find the right strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Here are nine approaches, and the…

14.4%. That’s the percentage of all online sales driven by tablets on Black Friday, according to the new IBM Benchmark Report. With all of the buzz around mobile, it’s important to consider the impact that tablets have on customer experience, marketing, and sales. As experiences and shopping patterns differ between smartphone and tablet users, your…

Big data has been this year’s buzzword in numerous blog posts, news stories, and articles. Marketers are trying to figure out how to apply theoretical concepts and turn them into programs that generate real ROI. This is one of the reasons SiteSpect attended and exhibited at the recent Digital Analytics Association (DAA) Symposium in New…

If you are like most digital marketers today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. This article explores holiday A/B testing strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Once you thoroughly…