Optimization Success Stories

By SiteSpect Marketing

May 28, 2014

Share

If you’ve ever wondered how some of the world’s largest online businesses are succeeding with A/B testing and optimization, you’ll want to read these case studies.

Case Study: Multivariate Testing for CTA Buttons: A travel booking site experiments with their call to action buttons using multivariate testing and sees huge conversion improvement.

Case Study: An eCommerce Experiments With Their Product Detail Pages: The quantity selector,  standard feature on ecommerce sites, gets rethought in this case study. The result was huge.

Case Study: Product Results Page Redesign Improves Customer Experience: This hotel improved the customer experience on their product results pages, and saw a huge lift in engagement.

Case Study: Using A Simulated Payment Option To Determine Demand: This case study gives a great example of using A/B testing to determine whether you need to add a vendor at all, and uses creative KPIs to understand customer behavior.

Case Study: Adding A CTA For Out Of Stock Items: Using SiteSpect, this organization was able to add a CTA for out of stock items while integrating with their inventory software.

Case Study: Displaying Price Range Leads To More Conversions: This brand used SiteSpect’s A/B testing for customer experience optimization on their products list page and increased revenue.

Case Study: eCommerce Updated PDP Information To Increase Sales: This brand redesigned their product detail pages to feature delivery information more prominently. They saw a huge upturn in conversions.

To learn more about SiteSpect, visit our website.

Share

SiteSpect Marketing

SiteSpect Marketing

SiteSpect Marketing focuses on authoring content for the web and social media.

Suggested Posts

Subscribe to our blog: