A/B & Multivariate Testing

Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping 400%! And when it comes to media and entertainment apps, the story rings true again. In an industry where memorable user experiences are the currency of success,…

For many years, organizations have embraced the A/B testing tools Google Optimize 360 and Oracle Maxymiser to help refine their online user experiences through personalized A/B tests.  If you haven’t heard, both are shutting down shop soon; Optimize 360 will cease operations on September 30, 2023 and Maxymiser will shut down on May 31, 2024.…

Any system needs structure in order to function, be efficient, and generate results. Solid structures require strong foundations, supporting elements, and the ability to adapt to changes. Conversion rate optimization (CRO) is no different. It’s a ‘system’ within the bigger ‘system’ and should be implemented with intention so that it fits well within your already…

In recent years, the healthcare industry has transitioned into the digital era. Now, with telemedicine, direct patient access to charts, policy information, and direct messaging, today’s healthcare companies provide at least part of their services online. That being said, there is a growing need to optimize and fine-tune the virtual healthcare experience. The problem? Personalizing…

As a pioneering force in digital healthcare since 2013, the UK’s top digital health service has carved a distinct path, empowering over 2 million individuals to conveniently manage their health requirements. Their comprehensive array of services covers treatments, tests, and medications, delivered directly to patients’ doorsteps or available for pick-up at more than 800 locations…

Recently,  a leading supplier and installer of windows and doors in the UK recognized the immense potential that an optimized online presence can bring. The company came to this realization by identifying one major problem: their online quote submission forms were experiencing performance issues during user testing and session replays. This was particularly the case…