A/B & Multivariate Testing

There are 100 billion searches for healthcare on Google each year alone. That breaks down to 70,000 health-related searches per minute—every single day. Which is great if your website has an optimized user experience!  From patients to providers, we’ve recently seen a growing demand for seamless and satisfying interactions within digital healthcare platforms. Between HIPAA…

Using the power of Artificial Intelligence (AI) is not just a passing trend; it’s a strategic advantage. And one you may have not realized you can leverage in your A/B testing process.  With over 1 million users engaging with ChatGPT within the first 5 days of launch and a projected CAGR of 37.3% for AI…

The United Kingdom is home to a prominent mortgage intermediary brand that has consistently maintained an outstanding reputation in the industry. Their brand boasts an impressive track record, with numerous accolades to its name and a dedicated team of over 2,000 advisers spread across the nation. Their commitment to providing top-notch advice and service is…

A/B testing is an undeniably important tool in the world of website optimization, as most A/B testing programs yield an average 49% increase in conversions.  However, some A/B testing solutions introduce website flicker with the addition of JavaScript Tags, giving customers a confusing experience on the webpage. When these less-than-ideal A/B testing solutions attempt to…

It was reported that Amazon increased its revenue by a massive 35% in one year, all thanks to effective A/B testing. Running these experiments can deliver huge results on websites (like Amazon’s), but what about A/B testing for mobile apps?  Of course, it can boost your conversion rates and help optimize your user experience as…

Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping 400%! And when it comes to media and entertainment apps, the story rings true again. In an industry where memorable user experiences are the currency of success,…