A/B & Multivariate Testing

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The Marketer’s Conversion Rate Optimization Checklist

Every marketer responsible for website conversions would love to have more of something. That something could be more leads or maybe it’s more purchases. But regardless of what that something is, you need the power of conversion rate optimization. If you are not optimizing your site via A/B testing, you are likely not making the…
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7 Quick Test Ideas for Optimizing Your Website

As a marketer, you are tasked with keeping your site optimized and providing the best customer experience possible. That is where optimization platforms like SiteSpect come in. Our platform allows you to perform A/B testing on your entire website.  Depending on where you are in your optimization journey, you might be wondering where to begin,…
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What E-commerce Marketers Need to Know About Ad Blockers and How to Mitigate Them

Ad blockers – sometimes known as content blockers – are simple browser extensions that prevent ads from being shown on websites. The first ad blocking extension was introduced to the market in 2002. Today, 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop. Content blocking software…
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SiteSpect European Customer Advisory Board Overview

Last week we had the pleasure of hosting a European Customer Advisory Board in the Olympic Stadium in Berlin, Germany. SiteSpect customers from around Europe, like de Bijenkorf, Idealo, Schiphol, Breuninger and DPGmedia attended to share digital optimization strategy learnings, challenges, and successes. Presentations focused on creating an A/B testing culture, quality research as an…
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Introducing the Big Book of Case Studies

One of the most exciting parts of digital optimization with SiteSpect is the range of applications we see on a daily basis. Organizations across industries conduct creative and impactful experiments to improve everything from site performance, to purchase rates, to feature releases. In our new ebook, “The Big Book of Case Studies,” you can find…
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What Skills Do You Need to Optimize Your Website?

Digital optimization is a multidisciplinary, multifaceted activity. Because it requires such a range of skills, the makeup of which teams manage web optimization varies greatly across organizations. You may see a dedicated web optimization team or manager, or you may see the job dispersed among various teams, both internally and including support contractors. But, regardless…
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