A/B & Multivariate Testing

On March 8, SiteSpect Europe hosted a conversion rate optimization (CRO) knowledge event in Het Centraal Ketelhuis in Amersfoort, Netherlands. It was an inspiring afternoon full of knowledge sharing by our customer Schiphol, one of our partners, Direct Impact, and our colleague Erwin Kerk. Various organizations attended the event to gain knowledge and share their…

If you are an ecommerce or digital business with high traffic volume, you might be considering or re-evaluating your optimization program. Building a successful optimization program depends on careful planning, implementation, and measurement. In this article, we’ll look at three critical elements for implementing a profitable optimization program: Forming a Great Experimentation Team Creating an…

When it comes to website optimization and experimentation we often find the biggest area of focus centers around improving the customer experience for all users. This is a sensible approach when starting out with experimentation for a variety of reasons.  If you are starting an A/B testing program from scratch or starting a new site…

Website optimization is all about the numbers. Whether improving sign-up rates or form completions, increasing average order value, or achieving faster page load times, every A/B test is trying to maximize (or minimize) at least one specific behavior about a user, a visit, or page performance. These are metrics we call key-performance indicators (KPIs). With…

We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by G2.com as a contender in the G2 Winter 2022 Report. SiteSpect scored 8.32/10, coming in above other popular tools including VWO, AB Tasty, and Optimizely. G2’s rankings…

At the heart of all AB testing is the desire to better understand the customer and improve their experience on your website. While the standard AB test itself tells us much about what the collective opinions are of those who are sampled by the campaign, there is a wealth of insight to be learned by…