A/B & Multivariate Testing

With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our measurement capabilities: “SiteSpect’s real user monitoring metrics are incorporated with its personalization measurement, reducing the need for a separate site monitoring tool. It enables clients to detect, diagnose and optimize site performance by measuring how quickly…

With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our testing capabilities: “SiteSpect offers A/B, MVT and MAB testing across web, app and mobile, with a visual editor and four-step guided workflow. It also offers low-latency and no flicker testing in its proxy-based architecture (experiences are…

Whether you’re new to optimization or a seasoned veteran, you need to craft a robust recipe book of A/B test ideas. Sometimes you can get stuck cooking up the same old A/B tests that don’t yield meaningful results. When that happens, it’s best to take a step back. Here are five ingredients that will spice…

There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they are tag-based. Tag-based optimization solutions depend entirely on tracking cookies to collect data. No matter how brilliant you are at A/B testing, data analysis, or optimization, if…

A/B testing compares two or more versions of a page to determine which factors increase conversion and improve the customer experience. Color, imagery, headlines, product content, landing page presentation, etc., can all be evaluated for their impact on conversion rates. A/B testing or multivariate testing should be conducted for every website and through every step,…

We all do our best to eliminate latency on our digital channels. It’s been shown time and time again that slow sites correlate to lower conversion rates and less engagement.[source] Reducing site speed is a good use of IT resources. However, most of us measure speed in a way that does not reflect the full…