A/B & Multivariate Testing

Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of A/B testers using conversion rate optimization to improve their revenue, you can’t afford to push it aside. Whether you’re turning website visitors into subscribers, boosting engagement from…

A/B testing is a strategic way for online retailers to deliver powerful results. Studies show 60% of companies running a consistent A/B testing program gain an improvement to their bottom line.  But as online businesses continue to change in 2023 and beyond, so does the need for precision in understanding customer behavior and optimizing user…

On October 25th, SiteSpect team members gathered with our European customers at Friends Arena in Stockholm, home of AIK & Sweden’s National Football team.  “It’s always super exciting to host our annual SiteSpect European Customer Advisory Board!” says Maarten Plokker, Managing Director at SiteSpect Europe. “Bringing together this exclusive group of European optimization leaders and…

There’s no question that A/B testing can deliver incredible results for your organization, with the average A/B test improving conversions by 49%. Maintaining a robust backlog of testing ideas is a crucial aspect of any successful experimentation program, but it’s not always easy. It not only serves as an opportunity to prioritize ideas, but also…

In the world of web development and conversion optimization, the debate between client-side and server-side takes center stage when it comes to A/B testing and experimentation. But there’s been a lot of confusion and questions surrounding these two approaches. Which one is right for my organization? Is one really better than the other? Could both…

Efficiently managing experimentation efforts is essential for campaign success. However, many organizations lack these efforts which leads to chaos and poor results.  Experimentation programs are broken down into ecosystems with many sub-ecosystems embedded within. This is largely due to the multidisciplinary nature of the work. Think about an experimentation program as a machine. Within that…