Posts Tagged ‘personalization’
Our 2021 Product Vision
The past year’s online-heavy business focus has put unprecedented pressure on the Marketer to improve user experience, personalization, and secure all possible market share and revenue. This has driven a need to: Access more-powerful web optimization tools. Do so using fast, user-friendly, “WYSIWYG” visual editors that don’t require technical expertise. Seamlessly collaborate with peer groups…
Read MoreCreating an In-Person Experience with Product Recommendations
As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to them. According to CMSWire, 83% of people said they were more likely to do business with a brand that they have an emotional connection with. Now more…
Read MoreHow to Choose the Right Optimization Platform in 2021
The past year has seen the landscape for digital optimization face a sea change. A series of major acquisitions has narrowed the market for optimization platforms, and the pandemic environment has pushed digital optimization to the top of the priority list for most brands. This environment has pushed many brands to either reassess their martech…
Read MoreSiteSpect Synopsis: Retail Personalization in 2021 and Beyond
For online retailers, personalization is the key to enhancing the customer experience and building brand loyalty. In fact, 80% of consumers are more likely to purchase from a brand that provides a personalized experience. A robust personalization strategy is even more important now as more shoppers opt for digital experiences. Check out these three industry…
Read MoreHow to Continuously Optimize the Customer Experience
As we move into a digital-first world, your online customer experience is more important than ever. In an unexpected 2020, businesses had to significantly shift their customer experience strategy to keep up with new consumer expectations. These expectations will only continue to evolve in 2021, meaning your customer experience needs to be ready to evolve…
Read MoreThree Ways to Optimize Your Top Navigation and Drive Conversions
Your website’s navigation can make or break your conversion rate. If your navigation is too overwhelming or, in contrast, does not offer much information, your visitors will likely be deterred from your site. However, an optimized navigation can truly improve the customer experience and drive sales. As with any part of your site, digital optimization…
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