Posts Tagged ‘personalization’
How to Boost Revenue with Product Recommendations
Product recommendations are an excellent way to enhance the customer experience by tailoring content specifically for each individual and helping users find what they want. And the better the customer experience, the more conversions and revenue you’ll drive. According to Accenture, 91% of consumers are more likely to shop from a brand that remembers them…
Read MoreOptimizing the Customer Experience On and Offline
When shopping online, consumers expect convenience and personalization. Ecommerce sales make up for more than 16% of total retail sales in the United States, a number that has more than tripled since 2007. With the continually increasing demand for online shopping, it’s crucial for retailers to optimize the customer journey. Digital optimization is the key…
Read MoreWhy Digital Optimization is the Most Important Thing in Your Marketing Budget
Marketing budgets have taken a hit in 2020 and may continue to shrink into 2021. A Gartner survey showed that 65% of marketers anticipated reductions in their budget as a direct result of COVID-19. For many, this means canceled events, decreased ad spend, and delayed or canceled marketing campaigns. While most paid marketing activities may…
Read MoreKeeping Up With Changing Customer Expectations
It’s no secret that COVID-19 has changed every aspect of our lives. From the way we work to the way we shop, people around the world are adjusting to the new normal. As many places begin to reopen, people are opting to go out less often and simply do things digitally. Online sales were up…
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