SiteSpect Synopsis: Privacy & Personalization

Marketers have had to keep up with many new privacy regulations in recent years, including laws like GDPR and CCPA, and browser tracking protections like Safari ITP. According to a Pew report, 79% of Americans are concerned about the way companies are using their data. But even with data privacy concerns, people want and expect…

Read More

How SiteSpect Benefits Marketers

As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but if you’re not operating with an experimentation mindset, you’re probably not reaching your full potential.  A/B testing and optimizing your marketing efforts is the key…

Read More

How to Optimize Your Product Recommendations

Product recommendations are an excellent way to optimize the customer experience and drive conversions. They allow you to create an in-store experience for your online customers all while boosting metrics like average order value and revenue. However, it’s important to remember that product recommendations aren’t one-size-fits all; what works for one online business might not…

Read More

Strengthening Customer Relationships with Personalization

Online shopping

Online shopping grew an astounding 44% in 2020, and e-commerce websites are springing up everywhere.  As consumers continue to opt for digital experiences, the number of businesses migrating online will likely keep growing in the years to come. The thing about shops migrating online is that sometimes online shopping becomes a bland, uniform affair of…

Read More

SiteSpect Synopsis: Building Better Customer Relationships

We all know that customer experience plays a huge role in your online conversions. While optimizing the customer experience is essential in today’s digital-first world, brands should be taking these experiences a step further and building authentic relationships with their customers.  According to Gallup, companies that provide an emotional connection with their customers outperform the…

Read More