Posts Tagged ‘personalization’
5 Ways Server-Side Testing and Feature Flagging is Revolutionizing the Online Retail Shopping Experience
For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits, server-side testing can help you discover actionable preferences and put the results into effect on your website, turning your understanding of user actions into a concrete strategy…
Read MoreWhat E-commerce Marketers Need to Know About Ad Blockers and How to Mitigate Them
Ad blockers – sometimes known as content blockers – are simple browser extensions that prevent ads from being shown on websites. The first ad blocking extension was introduced to the market in 2002. Today, 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop. Content blocking software…
Read MoreSiteSpect Synopsis: Privacy & Personalization
Marketers have had to keep up with many new privacy regulations in recent years, including laws like GDPR and CCPA, and browser tracking protections like Safari ITP. According to a Pew report, 79% of Americans are concerned about the way companies are using their data. But even with data privacy concerns, people want and expect…
Read MoreHow SiteSpect Benefits Marketers
As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but if you’re not operating with an experimentation mindset, you’re probably not reaching your full potential. A/B testing and optimizing your marketing efforts is the key…
Read MoreHow to Optimize Your Product Recommendations
Product recommendations are an excellent way to optimize the customer experience and drive conversions. They allow you to create an in-store experience for your online customers all while boosting metrics like average order value and revenue. However, it’s important to remember that product recommendations aren’t one-size-fits all; what works for one online business might not…
Read MoreStrengthening Customer Relationships with Personalization
Online shopping grew an astounding 44% in 2020, and e-commerce websites are springing up everywhere. As consumers continue to opt for digital experiences, the number of businesses migrating online will likely keep growing in the years to come. The thing about shops migrating online is that sometimes online shopping becomes a bland, uniform affair of…
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