Posts Tagged ‘Marketing’
Elevating Healthcare Experiences: A/B Testing’s Role in Patient Engagement
Are you looking to enhance patient engagement and deliver personalized care? A/B testing could be the missing piece in your organization.
Read MoreSiteSpect Synopsis: Privacy & Personalization
Marketers have had to keep up with many new privacy regulations in recent years, including laws like GDPR and CCPA, and browser tracking protections like Safari ITP. According to a Pew report, 79% of Americans are concerned about the way companies are using their data. But even with data privacy concerns, people want and expect…
Read MoreThe Future of Marketing: What to Expect in a Cookie-less World
With third-party cookies on their way out, marketers everywhere are having to rework their data strategies. From browser tracking protections like Safari ITP and Mozilla Firefox ETP to Google’s upcoming move to Federated Learning of Cohorts (FLoC), the increasing number of data privacy regulations can feel overwhelming. However, the end of third-party data really presents…
Read MoreSiteSpect Synopsis: Digital Marketing Tips and Trends
Marketing is an ever-changing field, with digital marketing becoming a primary focus as more businesses move online. The shift to a digital-first world means increased competition in the digital marketing space, specifically around advertising. According to eMarketer, digital ad spending is expected to increase by 17% in 2021. Aside from increased competition, digital marketers also…
Read MoreJune Visual Editor Update
Earlier this month, we talked about all the things we are looking to do to help the Marketer improve the user experience. We will be launching new Visual Editor features throughout the summer but I wanted to bring up one in particular: our new color picker. Pre-Picked Colors for Consistent Branding We have improved a…
Read MoreHow SiteSpect Benefits Marketers
As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but if you’re not operating with an experimentation mindset, you’re probably not reaching your full potential. A/B testing and optimizing your marketing efforts is the key…
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