By Nicole Hanson
July 8, 2021
Marketing is an ever-changing field, with digital marketing becoming a primary focus as more businesses move online. The shift to a digital-first world means increased competition in the digital marketing space, specifically around advertising. According to eMarketer, digital ad spending is expected to increase by 17% in 2021.
Aside from increased competition, digital marketers also have to keep up with rapidly emerging trends and regulations. Increasing privacy laws around third-party data are forcing marketers to rethink how they will collect data and deliver effective personalization. To help you keep up with the latest marketing news, here are three articles with digital marketing tips and trends.
The pandemic forced many businesses to undergo a digital transformation, and quickly. Marketing trends we had predicted either came up sooner than expected or became outdated, all while digital marketers had to focus on many new trends they never saw coming. As consumer behaviors continue to evolve, author Lemuel Park discusses the need for real-time insights and connected digital experiences in 2021. Park states, “If your organization isn’t set up to listen to, analyze, and then activate these insights with real-time personalizations, you’re missing out on a massive opportunity to connect and engage.”
Both online and brick-and-mortar businesses have realized the potential of social media marketing. In fact, 91% of businesses are now using social media as part of their digital marketing efforts. Social media marketing is rapidly evolving, both in terms of content types and popular platforms. According to author Lewis Schenk, short-term storytelling in stories or reels is much preferred to regular feed posts in 2021. Since many of us are having less in-person interactions these days, social media marketing should also foster a sense of community. Schenk says, “Staying connected with our community is essential, and most great brands and marketers know the best way to build a brand is to create a community behind it.”
While many people think of social media or advertising when they hear digital marketing, there are many ways to market your brand digitally – eight, to be exact. Whether you’re a B2B or B2C brand, you can benefit from some combination, if not all, of these marketing mediums. Author Scott Clark discusses mediums like content marketing, influencer marketing, and mobile marketing and how they benefit brands. Clark says, “Using a combination of these strategies, digital marketers are able to promote a brand’s products and services, and turn leads into customers.”
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