SiteSpect Synopsis: Building Better Customer Relationships

We all know that customer experience plays a huge role in your online conversions. While optimizing the customer experience is essential in today’s digital-first world, brands should be taking these experiences a step further and building authentic relationships with their customers.  According to Gallup, companies that provide an emotional connection with their customers outperform the…

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Our 2021 Product Vision

The past year’s online-heavy business focus has put unprecedented pressure on the Marketer to improve user experience, personalization, and secure all possible market share and revenue. This has driven a need to:  Access more-powerful web optimization tools.  Do so using fast, user-friendly, “WYSIWYG” visual editors that don’t require technical expertise. Seamlessly collaborate with peer groups…

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SiteSpect Synopsis: Customer Data Privacy

Woman using smartphone with icon graphic cyber security network of connected devices and personal data information

The topic of consumer data privacy seems to come up more and more often in marketing, digital optimization, and ecommerce. Customer data is the cornerstone of providing relevant, personalized experiences. But with growing concerns from users and increasing privacy regulations, it’s crucial to let your customers know what data you’re collecting from them, what you…

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SiteSpect Synopsis: Building Customer Loyalty in 2021

Woman using cell phone with 5 gold star customer satisfaction graphic

Customer loyalty is crucial to the success of any business. According to Bain & Company, a 5% increase in customer retention correlates with at least a 25% increase in profit. Loyal customers not only mean recurring revenue for your business, but they also tend to spend more per purchase and have a higher lifetime value. …

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SiteSpect Synopsis: Trends to Watch in 2021

2021

Between shifting to remote workforces and creating digital-first experiences, businesses went through many changes in 2020 – and quickly. Now that we have rung in the New Year, there is a lot to reflect on and much to look forward to. Here are three articles with customer experience, retail, and martech trends to watch in…

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SiteSpect Synopsis: All About Customer Experience

Customer experience has always been at the forefront of marketing, and COVID-19 has made it even more prominent this year. As more consumers turn to digital experiences, CX strategy is crucial for any online business. This month, we’re discussing some of the latest tips and tricks to help you create a better customer experience. CMS…

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