SiteSpect Blog

Risk-Free Personalization

By SiteSpect Marketing · March 14, 2016

Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis,…

Internet Retailer webinar series: 5 research-backed strategies for Website Optimization success

By SiteSpect Marketing · March 3, 2016

We all know the value of providing an enjoyable and relevant online experience for customers. On March 17 at 2 p.m. EDT, join SiteSpect’s Director of Professional Services Doug Cohen…

A/B Testing Google Accelerate Mobile Pages (AMP) with SiteSpect

By SiteSpect Product Management · February 26, 2016

The AMP project was recently launched by Google to accelerate the mobile web. This development is exciting for SiteSpect not only because our solution is compatible and supports website speed…

5 Research-Backed Tips for Achieving Optimization Greatness

By SiteSpect Marketing · February 2, 2016

Analytics form the foundation of a sound optimization program. How you leverage data – and when – is key to your success. Our new e-book “The Sherlock Holmes Approach to…

Tee Off Your Optimization Program’s Success

By SiteSpect Marketing · January 28, 2016

2016 is barely a month old and you’re already buried in a pile of campaign requests. When your to-do list gets overwhelming, it’s easy to lose focus. And   if…

Amazon-ize Your Conversion Rate

By SiteSpect Marketing · January 14, 2016

The latest CNBC All-America Economic Survey reveals that 40 percent of all American adults search Amazon always or most of the time when shopping online. A staggering 50 percent of…

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