Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy.
Fortunately, you now have access to digital optimization platforms that help measure what message appeals to what audience and what elements achieve the biggest improvements to a site’s conversion rate.
Read our new e-book, Three Personalization Traps (And How to Avoid Them) to learn how you can get more value from your personalization campaigns.
To learn more about SiteSpect, visit our website.
Subscribe to our blog: