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Building a Website A/B Testing and Optimization Program: Implementation (Part 2)

By SiteSpect Marketing · January 23, 2013

A common disappointment among companies deploying A/B testing and optimization technology stems from A/B tests that fail to produce the type of gains expected. Seemingly without rhyme or reason, even…

Building a Culture of Optimization: Planning (Part 1)

By SiteSpect Marketing · January 15, 2013

Whether you have been A/B testing for years or you are just getting started, building a successful optimization program depends on careful planning, implementation, and measurement. This is the first…

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