SiteSpect Blog

Transitioning from Google Optimize 360 & Oracle Maxymiser: How to Preserve & Improve Your A/B Tests

By Kevin Plankey · September 7, 2023

For many years, organizations have embraced the A/B testing tools Google Optimize 360 and Oracle Maxymiser to help refine their online user experiences through personalized A/B tests.  If you haven’t…

Conversion Rate Optimization (CRO) Governance Simplified: 5 Models for Structured and Effective Optimization

By SiteSpect Marketing · September 5, 2023

Any system needs structure in order to function, be efficient, and generate results. Solid structures require strong foundations, supporting elements, and the ability to adapt to changes. Conversion rate optimization…

Why A/B Testing is Important for Healthcare Organizations

By Kevin Plankey · August 23, 2023

In recent years, the healthcare industry has transitioned into the digital era. Now, with telemedicine, direct patient access to charts, policy information, and direct messaging, today’s healthcare companies provide at…

A/B Testing Unveils Winning Strategy for the UK’s Leading Digital Health Service

By Luke Hardwick · August 17, 2023

As a pioneering force in digital healthcare since 2013, the UK’s top digital health service has carved a distinct path, empowering over 2 million individuals to conveniently manage their health…

Optimizing the User Experience with A/B Testing: How a UK Windows and Doors Supplier Increased Quote Conversion Rate by 5%.

By Luke Hardwick · August 10, 2023

Recently,  a leading supplier and installer of windows and doors in the UK recognized the immense potential that an optimized online presence can bring. The company came to this realization…

Unlocking Search Success: Supercharge Your Website with SiteSpect’s Search Optimisation

By SiteSpect Marketing · July 26, 2023

In the ever-evolving digital landscape, where customer expectations continue to rise, your website’s dynamic internal search functionality is more critical than ever. Internal search optimisation stands to: So, what is…

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