SiteSpect Blog
Simplifying Your Feature Flags With A/B Testing
By SiteSpect Marketing · October 7, 2024
Releasing new features is an exciting part of optimizing your website, products, and services. Many organizations want to make this process as efficient as possible—but it’s just as important to…
Why Group Sequential Design Means Faster A/B Testing
By Paul Bernier · October 1, 2024
If your organization runs A/B tests, you probably use the results to make data-backed decisions around your business, product, or services. With the right experiments and reliable results, you can…
6 Ways to Improve Your Experimentation Program Management
By SiteSpect Marketing · September 19, 2024
Conversion rate optimization teams that steadily run A/B tests are on the right track—but managing a testing program effectively is essential for achieving consistent, measurable results. Organizations incorporating best practices,…
Group Sequential Testing vs. Bayesian: Choosing a Statistical Model for A/B Testing
By Paul Bernier · September 12, 2024
Choosing the right statistical model means choosing the source of data you trust to support critical business decisions. When you need reliable data from A/B tests in order to make…
How to Fix Sample Ratio Mismatch in Your A/B Tests
By SiteSpect Marketing · August 15, 2024
As valuable as A/B testing is for optimizing conversions on digital platforms, any organization running experimentation knows: Not all tests go as planned. And one common issue that can skew…
How to Implement Conversion Rate Optimization Best Practices
By Paul Bernier · August 8, 2024
If digital marketing is part of your go-to-market strategy, adjusting digital platforms based on user preferences can lead to significantly more conversions, whether that looks like subscriptions, sign-ups, or sales….
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