Posts by Haley Carpenter
Experimentation Program Management: Ideas You Can Execute Immediately
By SiteSpect Marketing · November 3, 2023
Efficiently managing experimentation efforts is essential for campaign success. However, many organizations lack these efforts which leads to chaos and poor results. Experimentation programs are broken down into ecosystems with…
Conversion Rate Optimization (CRO) Governance Simplified: 5 Models for Structured and Effective Optimization
By SiteSpect Marketing · September 5, 2023
Any system needs structure in order to function, be efficient, and generate results. Solid structures require strong foundations, supporting elements, and the ability to adapt to changes. Conversion rate optimization…
How to Turn Research Insights Into Test Ideas
By SiteSpect Marketing · June 8, 2023
Test ideation is a sore spot for many teams. You’d be surprised at how many go off of gut feelings and “we think,” “we feel,” and “we believe” statements. Usually,…