SiteSpect Blog

SiteSpect Achieves Perfect Scores In Key Categories In The Recent Forrester Wave™: Experience Optimization Solutions, Q4 2024

By SiteSpect Marketing · December 12, 2024

SiteSpect is honored to be included in a select group of Experience Optimization solution providers in Forrester’s most recent Wave™ on Experience Optimization Solutions. The report highlights the unique capabilities…

A Guide to Elevating Product Experience With Hybrid Testing

By Paul Bernier · December 5, 2024

Whether you’re offering services, content, software-based solutions, knowledge-sharing, or physical goods, your website and/or apps are often the first places customers encounter your products’ value. Creating a compelling product experience…

Top 5 A/B Testing Trends for 2025

By SiteSpect Marketing · November 21, 2024

The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and refine experiences…

5 Reasons to Run Experiments With Group Sequential Testing

By Paul Bernier · October 31, 2024

A/B testing is a necessary stage of the decision-making process for improving your web, mobile app, and product experiences. But, how can you be sure that you’re running experiments efficiently…

Why A/B Testing Is So Important for Brand Engagement in Healthcare

By SiteSpect Marketing · October 29, 2024

Patient retention plays a major role in the success of healthcare organizations, but it’s also a metric that many struggle to improve. With 40% of patients switching providers and looking…

3 Website Optimization Trends (That Aren’t AI) To Watch For the Rest of 2024 and Beyond

By Paul Bernier · October 10, 2024

If there is any single pattern emerging around website optimization beyond the integration of AI, it’s that web experiences continue to evolve. With continuous advancements in technology and user expectations,…

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