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If your organization runs A/B tests, you probably use the results to make data-backed decisions around your business, product, or services. With the right experiments and reliable results, you can…

Conversion rate optimization teams that steadily run A/B tests are on the right track—but managing a testing program effectively is essential for achieving consistent, measurable results. Organizations incorporating best practices,…

Choosing the right statistical model means choosing the source of data you trust to support critical business decisions. When you need reliable data from A/B tests in order to make…

As valuable as A/B testing is for optimizing conversions on digital platforms, any organization running experimentation knows: Not all tests go as planned. And one common issue that can skew…

If digital marketing is part of your go-to-market strategy, adjusting digital platforms based on user preferences can lead to significantly more conversions, whether that looks like subscriptions, sign-ups, or sales….

For every growing organization, understanding where to meet your customer base is the first step in optimizing it for conversion. Are users connecting with your brand at home? On the…