SiteSpect Blog

How to Prepare for a Discovery Call with SiteSpect

By Eddie Perkins · August 10, 2022

Choosing an optimization solution suite provider is a daunting task. Especially, if you’re new to the landscape. When vetting solutions, you don’t always know the right questions to ask or…

SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines

By Kevin Plankey · August 1, 2022

We’re thrilled to share that SiteSpect has been included the Gartner® 2022 Magic Quadrant™ for Personalization Engines. According to this Magic Quadrant report, “Personalization engines help marketers identify, select, tailor…

5 Ingredients to Spice up Your A/B Testing

By Jen Decker · July 25, 2022

Whether you’re new to optimization or a seasoned veteran, you need to craft a robust recipe book of A/B test ideas. Sometimes you can get stuck cooking up the same…

9 Compilations Why You Should Stop Using Tag-Based Solutions For Your A/B Testing

By Jen Decker · July 11, 2022

There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they are tag-based….

8 Simple A/B Testing Strategies You Should Focus on Today

By Kevin Plankey · June 23, 2022

A/B testing compares two or more versions of a page to determine which factors increase conversion and improve the customer experience. Color, imagery, headlines, product content, landing page presentation, etc.,…

Why TTFB Is Not the Best Indicator of Site Speed

By Paul Bernier · June 20, 2022

We all do our best to eliminate latency on our digital channels. It’s been shown time and time again that slow sites correlate to lower conversion rates and less engagement.[source]…