Personalization

Digital personalization is about more than simply using a customer’s name or showing them an ad over and over that they engaged with once. This said, to personalize effectively, you don’t need to know everything and anything about your audience. Opt for a lean data approach (in contrast to big data), and only capture and…

In today’s competitive market, providing an optimized customer experience is a must for you to differentiate your brand. But you shouldn’t be waiting to hear this from your users. The key is to be proactive and optimize your customer experience using data as well as the feedback you generate from your users.  Let’s start with…

On March 8, SiteSpect Europe hosted a conversion rate optimization (CRO) knowledge event in Het Centraal Ketelhuis in Amersfoort, Netherlands. It was an inspiring afternoon full of knowledge sharing by our customer Schiphol, one of our partners, Direct Impact, and our colleague Erwin Kerk. Various organizations attended the event to gain knowledge and share their…

When it comes to website optimization and experimentation we often find the biggest area of focus centers around improving the customer experience for all users. This is a sensible approach when starting out with experimentation for a variety of reasons.  If you are starting an A/B testing program from scratch or starting a new site…

One compromise that companies run into is an inconsistency in the customer experience across multiple channels. Delivering a quality customer experience means providing visitors with a consistent experience across all channels to improve conversions. What is omnichannel? Omnichannel is a multichannel approach that seeks to provide customers with a seamless shopping experience, whether they’re shopping…

Personalization, when done right, can be the missing key for customer experience optimization. Customers want and expect the brands they interact with to provide them relevant information throughout their online experience. And this expectation doesn’t just apply to household brand names. Customers want their online experience tailored to them no matter who they are visiting. Here…