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How an Inconsistent Customer Experience is Harming Your CRO

One compromise that companies run into is an inconsistency in the customer experience across multiple channels. Delivering a quality customer experience means providing visitors with a consistent experience across all channels to improve conversions. What is omnichannel? Omnichannel is a multichannel approach that seeks to provide customers with a seamless shopping experience, whether they’re shopping…
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3 Personalization Best Practices, Where to Start

Personalization, when done right, can be the missing key for customer experience optimization. Customers want and expect the brands they interact with to provide them relevant information throughout their online experience. And this expectation doesn’t just apply to household brand names. Customers want their online experience tailored to them no matter who they are visiting. Here…
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The Marketer’s Conversion Rate Optimization Checklist

Every marketer responsible for website conversions would love to have more of something. That something could be more leads or maybe it’s more purchases. But regardless of what that something is, you need the power of conversion rate optimization. If you are not optimizing your site via A/B testing, you are likely not making the…
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