How Tos

As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to them. According to CMSWire, 83% of people said they were more likely to do business with a brand that they have an emotional connection with. Now more…

Releasing a new product is both an exciting and nerve-wracking time. You’re looking forward to launching the feature or product you’ve worked so hard on, but you can’t say for sure whether it will perform the way you want it to. What if you could feel confident in your next release and accelerate your time…

As we move into a digital-first world, your online customer experience is more important than ever. In an unexpected 2020, businesses had to significantly shift their customer experience strategy to keep up with new consumer expectations. These expectations will only continue to evolve in 2021, meaning your customer experience needs to be ready to evolve…

When you think of revenue-drivers, you probably think of things like customer retention, new customer acquisition, and even average order value. But there are many factors that impact your revenue, and site speed is one that is often overlooked. Site speed directly affects the user experience and an optimal UX is the key to driving…

Your website’s navigation can make or break your conversion rate. If your navigation is too overwhelming or, in contrast, does not offer much information, your visitors will likely be deterred from your site. However, an optimized navigation can truly improve the customer experience and drive sales.  As with any part of your site, digital optimization…

Product recommendations are an excellent way to enhance the customer experience by tailoring content specifically for each individual and helping users find what they want. And the better the customer experience, the more conversions and revenue you’ll drive. According to Accenture, 91% of consumers are more likely to shop from a brand that remembers them…