Best Practices

2016 is barely a month old and you’re already buried in a pile of campaign requests. When your to-do list gets overwhelming, it’s easy to lose focus. And   if you give in to the urge to take a slapdash approach, you’re liable to make mistakes. You need a plan for success. Develop a Winning…

The latest CNBC All-America Economic Survey reveals that 40 percent of all American adults search Amazon always or most of the time when shopping online. A staggering 50 percent of those Americans who search Amazon most frequently actually make a purchase. A 50 percent conversion rate–the number of visits to the website that result in…

Single page apps, mobile banking, and optimization team structure were among the most popular posts on SiteSpect’s blog in 2015 based on number of views. Here’s a recap in case you missed them: Summer Reading for Conversion Optimizers SiteSpect is A Leader in Forrester Online Testing Platforms Wave Q3 2015 Using the SiteSpect API in…

A/B testing and multivariate testing can tell marketers what’s working and what’s not working on a website. A/B testing can also help mitigate the risk of rolling out new features. The Digital Products Group at Hearst (publisher of the San Francisco Chronicle) experimented with navigation and search on the SF Gate site and measured how…

As an advocate for improving the user experience on web and mobile sites, I read Klint Finley’s recent Wired article with great interest. Finley disabled JavaScript for a week in early November to see how it would affect surfing. By the end of the week, he “dreaded going back to the messy modern web. The…

Driving reservations, cross-sells, and customer loyalty are critical goals for travel companies. A great way to achieve these goals is to deliver a superior customer experience. But how do you know if the experience could be improved? Online A/B testing helps you evaluate areas where you’re succeeding, in addition to where your process can use…