Best Practices

This week, the SiteSpect team is in Philadelphia at the Shop.org Digital Summit. The event is underway with over 5,000 registered attendees and 280 exhibitors. Not surprisingly, personalization is a key theme of the conference. During the opening keynote, The Next Generation of Digital Retail, QVC CEO Mike George discussed QVC’s evolution to a digital…

Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What happened? This scenario happened…

Landing Page, UX, and Product! Oh my! Dealing with competing A/B testing strategies can make you feel like Dorothy in the Wizard of Oz. We hear from marketing teams all the time about their struggles with diverging road maps. If your A/B testing program is caught in a tornado with no yellow brick road in…

To get the most out of your A/B testing program, analytics should be a milestone in every step in the process – from ideation to decision-making. How you leverage data – and when – is key to your success. The following research-backed tips will help you create an analytics framework for your optimization program: IDEAS.…

Maybe you’ve noticed that many of the products that support your web and mobile commerce efforts now include A/B testing features. Your CMS, e-commerce platform, email system, marketing automation platform, and even your phone system may all include A/B testing features, so why do you need a dedicated conversion optimization platform? If you’re asking yourself…

Heading off to the beach, lake, or pool this summer for some R&R? Take advantage of your down time by reading (or re-reading) these books by marketing and optimization experts. They’ll not only help you brush up on copy, design, A/B testing, and analytical techniques, but also provide a shot of inspiration and encouragement. Here’s…