Single page apps, mobile banking, and optimization team structure were among the most popular posts on SiteSpect’s blog in 2015 based on number of views. Here’s a recap in case you missed them:
- Summer Reading for Conversion Optimizers
- SiteSpect is A Leader in Forrester Online Testing Platforms Wave Q3 2015
- Using the SiteSpect API in Your Optimization Program
- 3 Brians, 2 Tims, and a Gaggle of Top Optimization Experts to Follow on Twitter
- An Analytics Framework for Optimization
- Responsive Design and Mobile Banking
- 5 Steps to Ignite Your Optimization Program
- The Role of Mobile Devices in Researching Travel Options
- Testing Single Page Applications with SiteSpect
- 3 Benefits of Cross-Silo Collaboration in A/B Testing
Here are some of our predictions for 2016:
- A move towards more collaborative optimization. With more involvement from stakeholders throughout the company, 2016 will be the year that companies adopt a more thoughtful, systematic way of building out the A/B testing program and prioritizing the tests they’ll run.
- Site speed a customer experience game changer. Going into 2016 companies will have a keener focus on the impact the applications they’re using have on overall site performance.
- More testing of single-page applications (SPA). SPA sites benefit from an improved site performance and lower bandwidth usage. SPA will continue to be a popular choice for web development, and A/B testing will become even more important to make sure site changes are not negatively impacting the customer experience.
Wishing you Happy Holidays from all of us at SiteSpect!
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