Best Practices

Are you thinking about A/B testing on your digital channels, or have you been running an A/B testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization A/B tests, where you can learn about what went right, what went wrong, and…

Walmart recently announced that it expanded its free, two-day shipping across the entire United States through a program called ShippingPass. This move directly rivals Amazon Prime, which launched in 2015 and prompted the consumer demand for expedited shipping. It’s no wonder that the average consumer is becoming increasingly comfortable with online shopping while growing less…

A recent report from Ericsson predicts that 90% of all Internet traffic will be driven by smartphones by the end of 2021. This trend means that digital businesses need to ensure that their mobile applications meet consumer expectations. Where should you start? First, you need to determine which features are absolutely critical to transfer from the web…

Back when I was in school I naturally gravitated toward logic and analytical thinking. But I now realize that I should have paid more attention to Art History. Greg Bowen of Dell kicked off IRCE as the opening keynote speaker, and he touched on his artistic background as a foundation for his success in business.…

Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy. Fortunately, you now have access to digital optimization platforms that help measure what message appeals…

Analytics form the foundation of a sound optimization program. How you leverage data – and when – is key to your success. Our new e-book “The Sherlock Holmes Approach to Optimization Greatness” explains how creating an analytics-driven framework can help your optimization program achieve success with less risk. Leveraging data continuously throughout each stage of…