Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
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SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Testing and Experimentation Lessons From the Boston Celtics and Moneyball

August 22, 2013


Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland Athletics, who uses statistical analysis to assemble and optimize the ideal winning team.

Recently we have begun seeing this statistics-based approach in other sports, such as basketball. Brad Stevens, the new head coach for the Boston Celtics, has been known to be numbers-driven. In fact, when he was coaching for Butler University, he was credited as the first-ever college basketball coach to hire a basketball analyst and take a statistics-based approach. His winning record at Butler made him the most-successful third-year college basketball coach ever by making it to the Final Four championship game and losing by only two points to Duke.

Marketing experimentation is very similar to this Moneyball approach, except that instead of player statistics, we rely on digital analytics in the form of visits, bounce rate, conversion rates, heatmaps, and more. In fact, as digital marketers we’re lucky that we can test concurrent changes to our sites and quickly find results, as opposed to basketball, which needs to order tests sequentially.

Let’s explore the analytics-based approach to basketball that Brad Stevens is now building with the Celtics before we get to how this can help you.

On July 9, Brad Stevens hired Drew Cannon (who was also at Butler) as a Basketball Operations Analyst for the Celtics. At Butler, Drew developed numerous reports on player substitutions that maximized the team’s performance, and studied which team practice drills led to better game play. In addition, he developed hundreds of statistics and ways to look at game performance, on and off the court.

To truly understand the culture and performance mindset that Brad is building using Analytics, we have to look back at his time as a coach at Butler University. Before the 2014 NBA season even begins, Brad is sure to pour over previous game tapes, meet with individual players, and develop models on how to measure team performance. He will also likely look at all of his players’ shooting percentages — not only in the open court, but also all around the parquet and at the three-point and free-throw lines. In addition, some of the key statistics he will likely look at include player efficiency, time on court, injuries, and how each of these metrics change depending on who is on the court. After pouring over all of these statistics, along with his coaching staff, he will put together an optimized lineup and continue testing on how to improve.

Experimentation and testing is largely the same – that is, as digital marketers and analysts, we come up with a hypothesis based on a number of inputs – including input from customers and web analytics — and then test that theory.

So what can we learn from this approach to sports analytics as it applies to testing and experimentation?

  1. Filter out the noise. Often as marketers, we have an overwhelming amount of data available to us. Big data is a popular phrase right now describing the vast amount of information available across all of the customer and digital touch points that are being measured. Whether your information is coming from big data, or just a single source, be sure to consider your main testing goals, and filter out the irrelevant data that will not help get you any closer to your main testing or business goal.
  2. Build on your wins. Basketball players and coaches get a chance at half-time to review all of the statistics from the first half. For example, how many shots did players make, how often did the team shoot from the three-point line, and more. Based on their successes in the first half, the team can iteratively build upon what is going well and focus on winning the game. With your testing and experimentation, get some wins and keep building on those to continue the success of your program.
  3. Don’t be afraid to try out-of-the-box ideas. Brad Stevens adopted a data-driven approach when he was the head coach at Butler University and it led to a winning streak. This data and testing-based approach was new in the game of college basketball, and the coaching staff at Butler had to jump out of their comfort zone to get started. With your testing strategy, if you have a hypothesis (especially one backed by data) that would require testing something out of the box, don’t be afraid to go after that opportunity. Often this is a chance to learn and continue to grow testing skills even if your hypothesis does not turn out to be a winner.
  4. Recognize that everyone on your team has strengths and weaknesses. Just as some basketball players may be better 3-point shooters rather than driving to the basket for layups, the members on your testing team also have their own strengths and weaknesses. Knowing these strengths and molding your team around them has huge benefits, in business and in sports. Maybe there are one or two analysts that are naturally gifted with digging through data, and another that can use the data to find out-of-the-box ideas. Each of these skillsets will fit together like a jigsaw puzzle and help maximize your optimization program if there is acknowledgement of the strengths of individuals. Determine in which areas individuals are strong and ensure to utilize those strengths when designing and creating tests.


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