Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Ideas for Improving Conversions…and Sales

October 8, 2013


There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find from testing your own site.

Before getting to conversion rate optimization advice, the first step you should take is to look at your web analytics to find the common trouble points on your site, whether visitors are staying long enough to even convert to customers, and if you’re providing enough relevant information to convince visitors, within that session, to convert. Most importantly, are your customers coming back and looking at the same item again?

The practice of looking at your web analytics will help answer these questions and provide the foundation to testing ideas that make for a successful optimization program.

Here are a few general tips on conversion rate optimization:

  • Minimize clutter and maximize clarity by ensuring there are not too many calls to action per page. Think about the path you want a visitor to take from the minute they land on your website to the confirmation page. Test and optimize around that path to gain real data about what works, and what does not work, with your visitors.
  • Ensure the potential buyer feels comfortable shopping with your store. This encompasses virtually everything on your website, and every step of your checkout process. For example, ensuring that you have a phone number listed on pages like “Contact Us” can go a long way to giving the visitor confidence. Some additional ways you can provide confidence:
    • Customer quotes act as social proof
    • Security badges and ratings
    • Return policy information clearly listed on the website
  • Use the AIDA method with your product copy: Attention, Interest, Desire, and Action. There is a lot of great material available on AIDA that a quick search will uncover. Here are a few good AIDA resources to get started with:

To increase conversions on your own site you should focus on areas that are important to customers. For example, reducing friction in key areas like form fields, and the checkout process will likely mean that more visitors make it one step further. Here are a few general ecommerce test ideas to consider:

  • Reduce the number of form fields required throughout the checkout process. If your checkout form requires extraneous form fields, or just has an excessive amount of information that is required, visitors will be hesitant to go any further. Reducing fields and finding the optimal balance between number of fields and the information you need will help reduce friction for the potential customer.
  • Offer a guest checkout option. ASOS, a popular fashion retailer, halved their abandonment rate by removing the mention of creating an account. A recent study by Econsultancy and Toluna found that 25.6% of consumers would abandon a purchase if they were forced to register first.
  • Show targeted pages using criteria such as mobile device, browser type, location, and more. Targeted experiences will generally convert much better than generic pages. For example, a mobile page that is specifically built for use by smartphones and has buttons that are easily clicked, images that are a correct size, and easy menu interface will make the user more likely to convert using that device.
  • Utilize personalization to show a tailored experience for potential buyers. Visitors who see content that is personalized for them are far more likely to make an effort to read it.
  • Add, move, and resize security seals. Security seals give customers a level of confidence that their information will be safe. This feeling of security is important to conversions, especially in sensitive areas of checkout when a customer is entering their credit card number.
  • Replace or resize product and hero images. If the shopper is using a mobile device, size images (and other site elements) accordingly so they are optimized for a specific screen size or device. This will ensure you have a consistent experience across different device types.
  • Prominently display customer reviews on product pages, and search results. This acts as social proof when they see real reviews from customers. Just think about the last time you purchased a book on Amazon; it’s likely that you heard from a friend you trust that book was good or you discovered it and did some research which included looking at the reviews.
  • Show product images based on the use case of how buyers are going to use your product. This helps connect the shopper’s mind with what they will be using the item for, and how they see it on your store.
  • Ensure that visitors who use your on-site search are finding what they need. If your on-site search is not performing well from a look within your web analytics, then take a look at this post for some ideas.

These are just a few ideas of tests to run to increase conversions on your ecommerce site. Your mileage may vary with some ideas as they are general and not site-specific, but the best thing you can do is approach testing backed by all of your analytics data and measure progress before and after. This will help you come up with a hypothesis for changes to make, and then immediately test areas of your site that may not be performing well.


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