A/B & Multivariate Testing

SiteSpect is proud to be a sponsor of the Shop.org 2015 Digital Summit October 5-7, 2015 in Philadelphia, PA. Stop by our booth (#522) and learn how SiteSpect can help your company: Increase conversion rates and average order sizes Reduce cart abandonment Optimize all aspects of the shopping experience, including shipping thresholds, checkout functionality, pricing,…

Forrester Research, Inc. recently published its latest Forrester Wave™: Online Testing Platforms report and we are very pleased that SiteSpect has been named a Leader. SiteSpect achieved the highest score among all vendors in the categories of Application usability, administration, and security; Deployment and licensing options; and Dashboards, reports, and alerts. We also received a…

Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What happened? This scenario happened…

Landing Page, UX, and Product! Oh my! Dealing with competing A/B testing strategies can make you feel like Dorothy in the Wizard of Oz. We hear from marketing teams all the time about their struggles with diverging road maps. If your A/B testing program is caught in a tornado with no yellow brick road in…

“If everything seems to be in control, you’re not going fast enough.” – Mario Andretti, champion racing car driver I recently returned from a trip to Italy where the speed limit on the Autostrada (Italy’s main highway system) is 130 km/h, the equivalent of 80 miles an hour. After just a few harrowing miles I…

To get the most out of your A/B testing program, analytics should be a milestone in every step in the process – from ideation to decision-making. How you leverage data – and when – is key to your success. The following research-backed tips will help you create an analytics framework for your optimization program: IDEAS.…