A/B & Multivariate Testing

How SiteSpect Origin Experiments Improves Search, Drives Revenue, and Enhances KPIs

Today we shared exciting news about the release of a new SiteSpect feature, Origin Experiments®, which helps product teams and marketers A/B test how your site works, not just how it looks. As websites becomes more complex, visitors are increasingly turning to search functionality to find the items or content they need. This is great…
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Page Performance and A/B Tests

A/B test campaigns often try to improve the online user experience in order to increase key performance indicators such as conversion and engagement. But, what happens when our ideas for improvement, tested in A/B test campaigns, have unexpected results? What happens when conversion or other KPI-type metrics do not move in any direction? There is a…
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Designing Websites for Multivariate Testing: Four Key Considerations to Ensure Your Success

If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. In a multivariate test, variations of…
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SiteSpect Named a Leader in Online Testing in the Forrester Wave

SiteSpect has been recognized as a Leader in “The Forrester Wave™: Online Testing Platforms, Q1 2013” report. SiteSpect was the highest-rated vendor in the category of current offering around “Testing,” scoring a perfect 5 out of 5. Within the Leaders segment, SiteSpect is one of two who “make the jump to the Leader segment this…
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Got Too Much Content? Consider A/B Testing Content Carousels!

Why feature one product when you can feature five? Why highlight one promotion when you can highlight three?  If you’ve ever found yourself asking these questions then you have likely considered, or even implemented, a content carousel. What Is A Content Carousel? Content carousels can be broadly defined as a slideshow that rotates vertically or…
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Building a Website A/B Testing and Optimization Program: Implementation (Part 2)

A common disappointment among companies deploying A/B testing and optimization technology stems from A/B tests that fail to produce the type of gains expected. Seemingly without rhyme or reason, even the most dramatic design changes yield “no significant differences” based on simple measures such as click-through and even less for more involved down-stream metrics such…
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