A/B & Multivariate Testing

The holidays are just around the corner and retailers are gearing up for their most important time of the year, furiously preparing to create an optimized online shopping experience that will drive the most revenue possible. Last year, nearly half of holiday retail shopping transactions were conducted online and with such high competition for consumer…

In today’s retail world buyers often start their purchasing journey in one place and on one device. They research products and services, make comparisons, read reviews, etc. But, by time they click the “buy” button, they are usually on a different device and in a different place. According to a recent Neustar survey, 78% of…

Increasing website traffic and revenue is always at the top of the list but it doesn’t have to be a tall order. Having an effective, end-to-end website optimization investment seems obvious but without understanding the total impact it can be a tough case to justify. For more than 10 years, technical and business leaders have…

Today’s consumers are making the shift to mobile in record numbers. In fact, digital analytics company comScore Inc. reports that 60 percent of all U.S. digital time is spent on smartphones and tablets. According to Forrester, between online and offline transactions, mobile devices influenced more than $1 trillion in total purchases in 2015. More companies than ever are reaching…

Google recently announced that it is launching a new product for enterprise marketers to directly challenge Adobe’s Marketing Cloud and similar services. According to a report in TechCrunch, the Google Analytics 360 Suite will combine Google Analytics Premium (now called Google Analytics 360) and Adometry (which it acquired in 2014 and is now called Attribution…

Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy. Fortunately, you now have access to digital optimization platforms that help measure what message appeals…