A/B & Multivariate Testing

Last installment, I convinced you that Game of Thrones is the perfect analogy for understanding how and why to implement an A/B testing and optimization solution for your organization. This week I’m going to get much more specific. We all want an optimized solution for our constituents — whether they be visitors on our digital…

We’ve been talking about AI for a long time now, but in the past month as articles rank business and marketing trends for 2018 and the new year has us collectively looking forward, there has been even more Internet talk of how AI will affect business practices — especially your customer journey and road to…

Whether you’re a marketer trying to meet the expectations of your customers to have a mobile app feel on your website or a developer trying to make that happen, SPA (Single Page Apps) can cause a lot of strife, division, and complexity — in other words, a real pain in the app! How do SPA…

Most mornings I wake up by 4 am and am out the door before 5 am — well before the sun rises. I own Knuckle Lights and lighted hats to light my way. I use Pandora and Runkeeper to keep me company and my mind off the bitter wind and the possibility of running into…

Updated 10/20/2020 You can catch Part 1 of these series here: https://www.sitespect.com/blog-aligning-single-page-apps-optimized-customer-experience-6/. Should you build it or buy it? That’s a question that comes up all the time when I talk to my colleagues in the A/B testing and optimization world. After many discussions and much thought on the topic, I think I’ve found the…

As a marketer and Jersey kid, every time I tell people “I’m from Jersey” I generally get two responses – “I’m sorry” or the classic – “Which exit?”. Being honest, I find the first one hilarious and the second one truthful. When I think of the customer journey, the corresponding siloes of data are just…