SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. 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Case Study: Testing Full Navigation Visibility

June 11, 2019

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When your brand or site goes through a significant change, it’s a good idea to rerun some of your tests to see if they still return the same benefits you expect. After this brand separated from a former partner, they saw an opportunity to rethink their top navigation. They had tested the same design variation before and saw flat results, but knowing that a major brand shift can also change user behavior, they iterated and ran the test again.

The Brand

This brand is a high end hotel company with a collection of historic estate hotel around the UK. They separated from a partner brand, and so wanted to reimagine certain site features and promote their own loyalty program.

The Test

On the control version of the website, the navigation menu and booking widget were hidden once a user logged into their rewards account. A previous test comparing the hidden menu against a visible one showed neutral results. This test was a second iteration after the brand change.

In this iteration, the brand maintained its full navigation menu and booking widget even after users logged into their rewards account. The team hypothesized that this would encourage further engagement and booking.

Results and Next Steps

This test ran for 80 days, saw over 15,000 users and over 38,000 visits. The visible navigation menu and booking widget did in fact encourage more booking and engagement.

  • Rooms and Rates engagement lifted by 5%
  • Purchase increased by 5%
  • Revenue increased by 5%

Upon seeing this significant wins, the brand decided to immediately serve the new Variation to all traffic, and they expect to see an additional £7,761 in revenue each month from this change. In light of the huge shift in user behavior metrics since splitting from their partner brand, the team will also rerun and reassess previous campaigns with neutral results.

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Luke Hardwick is a Manager of Customer Success at SiteSpect, consulting for SiteSpect users on their optimization and personalization road maps and projects. Luke is based in London and has experience as an conversion rate optimization specialist across many softwares before landing at SiteSpect.

Email Luke Hardwick

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