SiteSpect Blog

Why You Need a Clear A/B Testing Hypothesis for Every Experiment

By SiteSpect Marketing · May 6, 2025

The spark behind many A/B tests starts with “Let’s try this and see what happens.” Having that open-to-experimentation mindset is a key part of effective conversion rate optimization, which relies…

CRO Metrics That Matter: How to Measure and Prove ROI

By Paul Bernier · April 10, 2025

Conversion rate optimization (CRO) is a strategy many organizations use to improve user experiences and drive revenue. However, many find it less than straightforward to prove the ROI of their…

Get Inspired: Top A/B Testing Examples

By SiteSpect Marketing · March 6, 2025

Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use…

How To Increase Customer Loyalty With Hybrid Experimentation

By Paul Bernier · February 6, 2025

When you set out to improve customer loyalty, having data that clearly indicates what your users want is preferable over guessing or relying on your own assumptions. Of course, one…

Introducing The New SiteSpect UX

By SiteSpect Marketing · February 4, 2025

We’re thrilled to announce a major update in the ongoing transformation of our user interface (UI) with an initiative code-named Superfresh. This project is more than just a visual update;…

4 Hybrid A/B Testing Myths That Could Be Holding You Back

By Paul Bernier · January 27, 2025

As more organizations discover the advantages of an experimentation program, which can include everything from improved user satisfaction to revenue growth to increased market share, it can be challenging to…

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