SiteSpect Blog

A/B Testing for Mobile Apps: How to Build Effective Experiments

By Mike Fradkin · September 21, 2023

It was reported that Amazon increased its revenue by a massive 35% in one year, all thanks to effective A/B testing. Running these experiments can deliver huge results on websites…

5 A/B Testing Challenges for Media & Entertainment Apps & Devices [+ Solutions]

By Kevin Plankey · September 13, 2023

Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping 400%! And…

Transitioning from Google Optimize 360 & Oracle Maxymiser: How to Preserve & Improve Your A/B Tests

By Kevin Plankey · September 7, 2023

For many years, organizations have embraced the A/B testing tools Google Optimize 360 and Oracle Maxymiser to help refine their online user experiences through personalized A/B tests.  If you haven’t…

Conversion Rate Optimization (CRO) Governance Simplified: 5 Models for Structured and Effective Optimization

By SiteSpect Marketing · September 5, 2023

Any system needs structure in order to function, be efficient, and generate results. Solid structures require strong foundations, supporting elements, and the ability to adapt to changes. Conversion rate optimization…

Why A/B Testing is Important for Healthcare Organizations

By Kevin Plankey · August 23, 2023

In recent years, the healthcare industry has transitioned into the digital era. Now, with telemedicine, direct patient access to charts, policy information, and direct messaging, today’s healthcare companies provide at…

A/B Testing Unveils Winning Strategy for the UK’s Leading Digital Health Service

By Luke Hardwick · August 17, 2023

As a pioneering force in digital healthcare since 2013, the UK’s top digital health service has carved a distinct path, empowering over 2 million individuals to conveniently manage their health…

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