SiteSpect Blog

Mobile App Innovation: Harnessing Hybrid Testing for Success

By SiteSpect Marketing · July 18, 2024

For every growing organization, understanding where to meet your customer base is the first step in optimizing it for conversion. Are users connecting with your brand at home? On the…

6 Ways to Increase E-Commerce Revenue with Hybrid A/B Testing

By Paul Bernier · July 8, 2024

Imagine your team is tasked with developing a clear, effective strategy to increase your e-commerce revenue. You might turn to many of the traditional conversion rate optimization techniques, such as…

Optimizing Your Conversion Funnel with a Hybrid Experimentation Tool

By SiteSpect Marketing · June 19, 2024

Competitive companies refining their digital strategies understand even minor web and app changes can significantly impact conversion funnel efficiency. Is your team aiming to perform more A/B tests and get…

The Essentials of Hybrid Experimentation

By Paul Bernier · June 10, 2024

When running experimentation programs, most organizations start with client-side tests to experiment with the most common use cases, such as graphics, design scheme, and CTA copy and placement (as many…

4 Key Ways Your CRO Team Is Revolutionizing the Healthcare Industry

By SiteSpect Marketing · June 5, 2024

Whether you have a dedicated CRO team or rely on developers, product owners, and marketers to improve user experience and conversion rates, you probably already understand the potential of A/B…

How to Use A/B Testing to Identify Areas of Low Engagement in Your Streaming Media App

By Paul Bernier · May 29, 2024

With any mobile app, user retention poses a major challenge—so your organization might be wondering how to use A/B testing most effectively to provide a more engaging user experience. Companies…

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