The Sherlock Holmes Approach To Optimization Greatness

Unlock the mystery of optimization

Good web optimization is like detective work. As Sir Arthur Conan Doyle once observed, it’s “a capital mistake to theorize before one has data.”

In a data-driven world, most of us know analytics should form the foundation of a sound optimization program. But knowing what’s right and putting it into daily practice can be two different things. If you believe, like Sherlock Holmes, that “detection is, or ought to be, an exact science,” then consider the following five research-backed tips. Together they will help you create an analytics framework for your optimization program that really works.

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