Ashley Furniture Virtual Case Study
How a Creative Navigation Change Helped Ashley Furniture Drive Millions in Additional Revenue
Companies with large inventories are often faced with the challenge of highlighting their many categories in one concise navigation area. Ashley Furniture found a creative way to solve this problem – an animated slide-out bar listing price drops, featured products, financing options, and more. After testing the slider feature using SiteSpect, the home goods retailer saw a projected revenue increase of $18 million per week.
Join Optimization Manager Matt Sparks and Data Analyst Rachel Vanderbilt as they discuss Ashley Furniture’s experimentation program and the very successful slider 3.0 test. In this webinar, we’ll cover:
- The goal and hypothesis for the slider experiment
- The various iterations of the test
- The results of the experiment and next steps