Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Case Study: Quantifying the Impact of Page Speed

The UK’s leading health retailer, specializing in items such as vitamins and nutritional supplements, food items, healthful cosmetics, and more had been using SiteSpect for web optimization and personalization. The brand has over 1,300 stores across the UK and elsewhere, and a fast growing online retail division. This online growth is fueled by the user experience (UX) organization, which has been working with SiteSpect since 2016 to optimize all aspects of digital experience for their customers. Taking a new step in their optimization efforts, the brand turned their focus to page speed. Studies have found that a one-second delay in page load time could decrease conversions by 16%, and the same lag would cost Amazon $1.6 billion a year. The unique deployment method offered by SiteSpect has meant the brand has not experienced the page speed impact typically associated with JavaScript tag-based optimization solutions, and so had not focused on collecting those metrics. Yet, understanding the exact impact of page speed would help the UX team in prioritizing their roadmap and weighing the cost vs. benefit of potential future changes. As a first step to understanding how page load time affects their customers, the UX team decided to run an experiment that would quantify the conversion impact of reduced site performance.

Designing a Slower Site

The team structured the campaign as an A/B split test to be shown to all users. This meant that 50% of visitors to the site, regardless of digital channel (computer, smartphone, or tablet), would experience the A/B test variation of a one-second added delay in load speed for all pages.

To do this, the brand worked with SiteSpect’s optimization team to build out this A/B test experience using its native product capabilities. Rather than actually slowing down the site load time, SiteSpect manipulated the CSS to hide all page content until a one-second timer triggered, after which the full page content was presented. This gives the appearance of a slower loading site, and ensures a consistent delay experience across all users.

The team hypothesized that this change would worsen the user experience and thus negatively impact conversion rates.


It turned out that slowing down the site did in fact hurt conversions, as expected — but by how much?

The variation with a one-second page delay saw a -10.83% (p < 0.01, ~99% significance) decline to purchase conversation rates. When extrapolated to all traffic and all customers, the brand would see an approximate £10,000 reduction in revenue per day. Interestingly, when the data was segmented specifically for mobile devices, the effect was less pronounced and the conversion rate decreased by -4.38%; this was likely because smartphone users experience more delay for other reasons, such as data network connection, and thus are “trained” to expect lower performance. Another discrepancy surfaced between new and returning users. For new users, purchase rate fell by -16.56% at significance 99%, while for returning users the difference was only -6.97% at significance 82%. While these lower numbers are still impactful, this suggests that returning users with some amount of brand loyalty were more tolerant of hiccups in site performance.

“This A/B test was one of our most fruitful and received attention across the company, including from our most senior executives. While we weren’t surprised that page load times directly impact conversion behavior, the specific data and insights that this SiteSpect A/B test revealed gives us tremendous power to predict impact of any changes going forward. Elements like creative assets, functionality, and third-party modules could all add some latency, and this A/B test enables us to predict and mitigate risk, while maintaining an optimal user experience,” says the team’s Senior Digital UX & Product Manager.

Of course, this campaign was not run for a long period of time due to its statistically negative impact. The team had to strike a balance between the benefit of receiving data and generating the insight while on the flip side acknowledging that the campaign was negatively impacting site performance while live. The UX department took a pragmatic approach to this, and maintained the campaign for just long enough to reach statistical significance with their primary KPIs before ending the campaign to minimize the negative impact to users.

It’s uncommon to run a A/B test where you deliberately worsen user experience, especially a A/B test designed and implemented by a UX department. But the new knowledge generated by this A/B test is leading initiatives across the company.

The insights provided will socialize the importance of page speed on user experience to the broader business, and ensure that it is at the forefront of decision making. The brand will now prioritize projects on their development roadmap based on their potential impact on page speed, and on the other side, help to deprioritize projects whose negative page speed impact may overshadow projected benefits.

To learn more about SiteSpect, visit our website.


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