SiteSpect Blog

Choosing an optimization solution suite provider is a daunting task. Especially, if you’re new to the landscape. When vetting solutions, you don’t always know the right questions to ask or…

We’re thrilled to share that SiteSpect has been included the Gartner® 2022 Magic Quadrant™ for Personalization Engines. According to this Magic Quadrant report, “Personalization engines help marketers identify, select, tailor…

Whether you’re new to optimization or a seasoned veteran, you need to craft a robust recipe book of A/B test ideas. Sometimes you can get stuck cooking up the same…

There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they are tag-based….

A/B testing compares two or more versions of a page to determine which factors increase conversion and improve the customer experience. Color, imagery, headlines, product content, landing page presentation, etc.,…

We all do our best to eliminate latency on our digital channels. It’s been shown time and time again that slow sites correlate to lower conversion rates and less engagement.[source]…