Posts Tagged ‘customer experience’
SiteSpect Synopsis: The Importance of Omnichannel Customer Experience
In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price and product quality. There’s no doubt that a positive customer experience drives revenue and retention. However, evolving consumer expectations are beginning to focus on a specific type…
Read MoreCreating an In-Person Experience with Product Recommendations
As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to them. According to CMSWire, 83% of people said they were more likely to do business with a brand that they have an emotional connection with. Now more…
Read MoreHow to Continuously Optimize the Customer Experience
As we move into a digital-first world, your online customer experience is more important than ever. In an unexpected 2020, businesses had to significantly shift their customer experience strategy to keep up with new consumer expectations. These expectations will only continue to evolve in 2021, meaning your customer experience needs to be ready to evolve…
Read MoreSiteSpect Synopsis: Trends to Watch in 2021
Between shifting to remote workforces and creating digital-first experiences, businesses went through many changes in 2020 – and quickly. Now that we have rung in the New Year, there is a lot to reflect on and much to look forward to. Here are three articles with customer experience, retail, and martech trends to watch in…
Read MoreSiteSpect Synopsis: All About Customer Experience
Customer experience has always been at the forefront of marketing, and COVID-19 has made it even more prominent this year. As more consumers turn to digital experiences, CX strategy is crucial for any online business. This month, we’re discussing some of the latest tips and tricks to help you create a better customer experience. CMS…
Read MoreOptimizing the Customer Experience On and Offline
When shopping online, consumers expect convenience and personalization. Ecommerce sales make up for more than 16% of total retail sales in the United States, a number that has more than tripled since 2007. With the continually increasing demand for online shopping, it’s crucial for retailers to optimize the customer journey. Digital optimization is the key…
Read More