Strengthening Customer Relationships with Personalization

Online shopping

Online shopping grew an astounding 44% in 2020, and e-commerce websites are springing up everywhere.  As consumers continue to opt for digital experiences, the number of businesses migrating online will likely keep growing in the years to come. The thing about shops migrating online is that sometimes online shopping becomes a bland, uniform affair of…

Read More

SiteSpect Synopsis: Building Better Customer Relationships

We all know that customer experience plays a huge role in your online conversions. While optimizing the customer experience is essential in today’s digital-first world, brands should be taking these experiences a step further and building authentic relationships with their customers.  According to Gallup, companies that provide an emotional connection with their customers outperform the…

Read More

SiteSpect Synopsis: The Importance of Omnichannel Customer Experience

Omnichannel retail technology

In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price and product quality. There’s no doubt that a positive customer experience drives revenue and retention. However, evolving consumer expectations are beginning to focus on a specific type…

Read More

Creating an In-Person Experience with Product Recommendations

Woman online shopping

As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to them. According to CMSWire, 83% of people said they were more likely to do business with a brand that they have an emotional connection with. Now more…

Read More

How to Continuously Optimize the Customer Experience

Smiling woman shopping online

As we move into a digital-first world, your online customer experience is more important than ever. In an unexpected 2020, businesses had to significantly shift their customer experience strategy to keep up with new consumer expectations. These expectations will only continue to evolve in 2021, meaning your customer experience needs to be ready to evolve…

Read More