Posts by Jen Decker

Notepad 2022 Optimization Goals

SiteSpect’s Guide to the Holiday Season – 13 Posts to Improve Conversions

By Jen Decker · September 26, 2022

Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely…

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From Implementation to Results: SiteSpect’s Comprehensive Support is Your CRO Partner

By Jen Decker · August 30, 2022

With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our customer support capabilities: “SiteSpect offers a dedicated optimization team, always-on in-house…

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How SiteSpect’s Better Data Equals Better Decisions

By Jen Decker · August 22, 2022

With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our measurement capabilities: “SiteSpect’s real user monitoring metrics are incorporated with its…

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Testing and Experimentation: Consistent Experience Across Devices

By Jen Decker · August 16, 2022

With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our testing capabilities: “SiteSpect offers A/B, MVT and MAB testing across web,…

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5 Ingredients to Spice up Your A/B Testing

By Jen Decker · July 25, 2022

Whether you’re new to optimization or a seasoned veteran, you need to craft a robust recipe book of A/B test ideas. Sometimes you can get stuck cooking up the same…

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9 Compilations Why You Should Stop Using Tag-Based Solutions For Your A/B Testing

By Jen Decker · July 11, 2022

There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they are tag-based….