Posts by Jen Decker
Optimization Planning Guide for the New Year
By Jen Decker · December 15, 2022
Kick off your optimization planning by resolving to take your digital channels to the next level by improving the customer experience through testing, personalization, and recommendations. Omnichannel experimentation should be…
SiteSpect’s Guide to the Holiday Season – 13 Posts to Improve Conversions
By Jen Decker · September 26, 2022
Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely…
From Implementation to Results: SiteSpect’s Comprehensive Support is Your CRO Partner
By Jen Decker · August 30, 2022
With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our customer support capabilities: “SiteSpect offers a dedicated optimization team, always-on in-house…
How SiteSpect’s Better Data Equals Better Decisions
By Jen Decker · August 22, 2022
With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our measurement capabilities: “SiteSpect’s real user monitoring metrics are incorporated with its…
Testing and Experimentation: Consistent Experience Across Devices
By Jen Decker · August 16, 2022
With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our testing capabilities: “SiteSpect offers A/B, MVT and MAB testing across web,…
5 Ingredients to Spice up Your A/B Testing
By Jen Decker · July 25, 2022
Whether you’re new to optimization or a seasoned veteran, you need to craft a robust recipe book of A/B test ideas. Sometimes you can get stuck cooking up the same…