SiteSpect’s Guide to the Holiday Season – 13 Posts to Improve Conversions

Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely prices will drop significantly by the time the holiday shopping season rolls around. Brands will need to think more strategically.

If you are like most digital marketers today, you are doing everything you can to increase conversion rates and maximize the ROI of your website during the holiday shopping season, which consists of Black Friday and Cyber Monday. With Christmas less than 100 days away, we thought it would benefit our readers to compile our best holiday posts.

1. Holiday A/B Testing Ideas

Before Cyber Monday, learn two strategies to employ: Maximize conversion drivers and minimize conversion barriers.

2. Steps To Take Before Kicking Off Holiday A/B Testing

Learn 5 steps to take to get the most out of your holiday A/B testing strategy that supports your business plan.

3. 4 Holiday Site A/B Testing Strategies That Improve Conversions

The ability to A/B test a new idea and “look before you leap” is an unmistakable advantage that breaks the constraints on marketing innovation.

4. Mobile Commerce and the Holiday Season

Three questions to ask yourself when evaluating your mobile optimization strategy for the holiday shopping season.

5. Retailers: Are you ready for Cyber Monday?

To prepare for and succeed this holiday season, here are three quick website A/B testing tips for retailers.

6. Seasonal Conversion Rate Optimization: Don’t Make These Five Mistakes

If you’re just starting your seasonal conversion rate optimization strategy, you’ll want to make sure to avoid these 5 mistakes.

7. Cyber Monday Is Sooner Than You Think: Is Your Mobile Site Ready?

If your mobile sites aren’t optimized for the influx of holiday traffic yet, now is the time to put a strategy in place.

8. Thanksgiving Weekend is Over, Now What? Your Holiday Season Optimization Checklist

In this checklist, learn from your Thanksgiving week data to get organized and plan your optimization strategy for the month ahead.

9. 4 Tips to Make the Most of Your Black Friday and Cyber Monday Data

When it comes to analyzing that massive influx of data from Black Friday and Cyber Monday, here are four tips to keep in mind to make the impact carry into your business all year.

10. Product Recommendations for the Holiday Season

Here are some tips to improve your product recommendations during the holidays to make the most of this high-traffic season.

11. 5 Tips on How to Deal with Holiday Week Data

Learn how to make sense of abnormal data with 5 tips to help you make the most of your Black Friday week data.

12. How to Deal with Unpredictable Shipping This Holiday Season

Learn two ways to improve customer satisfaction when dealing with unpredictable shipping during the holidays.

13. SiteSpect Synopsis: Holiday Trends & Best Practices

Check out these three industry articles for tips to improve your personalization program.

So that’s our round-up of holiday posts. Although some of our posts are a little dated, the advice and information are still very relevant today. If you are looking for more resources, check out our Library page. You will find case studies, ebooks, webinars, and lots more.

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