Omnichannel Testing: The Four Testing Steps That Impact Revenue

In today’s retail world, consumers dictate the relationship and control the purchase decision. They decide not just what to buy, but how, when and where. Often they start their buyer journey on one channel but convert on another. To achieve revenue goals, companies need to understand and optimize the entire customer experience across all possible channels to offer true continuity of experience – without interruption. Enter the omnichannel strategy.