SiteSpect Blog
Wind, Critters, and Gu: My Road to the Boston Marathon 2018
By SiteSpect Marketing · January 30, 2018
Most mornings I wake up by 4 am and am out the door before 5 am — well before the sun rises. I own Knuckle Lights and lighted hats to…
A/B Testing Solutions: Should you Build or Buy? (Part 2 of a series)
By Paul Bernier · December 1, 2017
Updated 10/20/2020 You can catch Part 1 of these series here: https://www.sitespect.com/blog-aligning-single-page-apps-optimized-customer-experience-6/. Should you build it or buy it? That’s a question that comes up all the time when I…
How are "Yous Guys Doing"? or Data Silos and Personalization – Which Exit?
By SiteSpect Marketing · July 31, 2017
As a marketer and Jersey kid, every time I tell people “I’m from Jersey” I generally get two responses – “I’m sorry” or the classic – “Which exit?”. Being honest,…
Aligning Single Page Apps with an Optimized Customer Experience
By Paul Bernier · July 7, 2017
I recently attended the 2017 Click Summit conference produced by Brooks Bell. It was a fantastic event where A/B testing and optimization experts came together to learn, share and connect….
3 Reasons Why Your Business Needs Server-Side Optimization to Enhance your Customer Experience
By Patrick Romich · June 16, 2017
The evolution of optimization and A/B testing is not unlike an endurance athlete chasing his or her next endorphin high. Maybe it all started with a local 5k, but the…
Optimization and A/B Testing Strategies for the Seriously Customer Driven Enterprise
By Patrick Romich · May 22, 2017
Optimizing the customer experience to drive revenue, with the goal of connecting the back end to the front end, is not new. McKinsey wrote as much back in October of…
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