As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

3 Reasons Why Your Business Needs Server-Side Optimization to Enhance your Customer Experience

June 16, 2017

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The evolution of optimization and testing is not unlike an endurance athlete chasing his or her next endorphin high. Maybe it all started with a local 5k, but the next thing you know the marathon medals are on display and the Ironman deposit has been made. The incredible feeling of accomplishment upon reaching a goal is only temporary as the thirst to push one step further grows.

The first big revenue-boosting win your business experiences from optimizing your customer’s experience is the start of a journey. The win probably came from front-end (sometimes referred to as client-side) experiments on visual aspects of your site because these are not only impactful, but are also easy to deploy. However, it won’t be long before your organization is looking for even greater bottom line results and bigger competitive advantage. To meet this challenge your team can’t just test how a site looks, they need to test how it works as well.

This is where having server-side (also known as back-end) optimization capabilities in addition to your front-end/client-side tools is essential.

But are the challenges your team faces and the resources required to implement server-side optimization worth it? The answer is undoubtedly yes. Having a complete front-end to back-end solution unlocks more revenue potential, which is why SiteSpect was originally built with this functionality and the market has recently responded with more options. Need more specific reasons? Here are the top 3 reasons why your business needs server-side optimization in order to upgrade your customer’s experience.

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1. Expand what’s possible for the best customer experience

When your optimization capabilities are limited to just the front-end, or client-side, some ideas can seem “untestable.” But they aren’t. Back-end, or server-side optimization makes it possible to test things like search algorithms, checkout/registration flow, dynamic pricing, switching to an SPA, new product releases, and more. According to a 2017 research report by Econsultancy and IBM, only 31% of respondents have optimized their search channel to enhance customer experience. Don’t limit your team’s innovation potential because of technological restrictions. Empower them with the right tools to achieve the best possible outcome.

2. Tighter process integration breeds collaboration

The biggest challenge with deploying server-side optimization is that it requires two departments with different priorities to work together. Your optimization team is accustomed to owning the entire lifecycle of front-end/client-side tests, but your development team’s participation is essential for executing back-end/server-side tests. While the growing pains of this integration may be challenging, it is essential to support your company’s growth. As Forrester confirmed in their Digital Maturity Model 4.0, “Digital maturity demands cross-functional collaboration.” By bringing these two departments together with a common optimization goal, you will help break down silos and improve knowledge sharing. Your optimization team will become more agile and your development team will gain a better understanding of your bottom-line objectives.

3. No waiting, just accelerating to win

One major difference between a client-side and server-side test is what happens once you have a winning variation. The conclusion of a front-end/client-side test is only the beginning as your team then needs to build and deploy the code change before seeing the full win potential. However, a server-side test requires all variations to be built for launch so the winner is ready to deploy immediately. As Forbes concluded from Forrester’s recently-released report: “when a brand improves its customer experience, its revenue can and will increase, oftentimes significantly.” Wouldn’t you rather start seeing that 10x conversion lift without delay?

No customer experience strategy is complete without a digital optimization plan. And it is becoming increasingly clear that no digital optimization plan is complete without server-side testing. But not all server-side/back-end testing is the same. Make sure you maintain a centralized reporting engine for both your client and server side to ensure accurate analyses as your optimization initiatives increase in complexity. SiteSpect built its unique solution architecture and Origin Experiments capabilities with precisely this level of optimization maturity in mind.

Businesses need to accelerate their digital transformation in order to stay ahead of the competition and drive revenue growth. And according to a recent McKinsey article, “…the needed degree of [digital] transformation is not something CEOs can delegate; they must lead the charge themselves.” As a business leader, driving the organization towards optimizing your customer’s experience and promoting the power of server-side optimization will put you ahead in the race.

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Patrick Romich is the CEO of SiteSpect. He has over 30 years of executive experience, serving several organizations in technology and SaaS industries. He is based in Boston.

Email Patrick Romich

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