Why Choose SiteSpect as Your Google Optimize 360 Replacement

Google Optimize 360 Sunset

Now that Google Optimize 360 is no longer available, your experiments and personalization campaigns are no longer running. What now? Seamlessly transition to SiteSpect and upgrade your experimentation and personalization campaigns.

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For former Google Optimize 360 customers, switch to SiteSpect and get complimentary migration and onboarding.

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Why Choose SiteSpect as Your Google Optimize Replacement

	SiteSpect	Google Optimize	Details
Client-Side Web Experimentation			Not only can SiteSpect manipulate, A/B test, MVT test, and personalize client side elements, it does so without using javascript tags. This translates to zero flicker, and the lowest latency available on any platform (much faster than Google Optimize).
Analytics, Reporting, & Dashboards			In addition to its own analytics, reporting, and dashboard solution, SiteSpect easily integrates with Google Analytics 4 (GA4) and all other major data, analytics, and reporting platforms.
Visual WYSIWYG Editor			In addition to the SiteSpect UI which provides a holistic view to all testing, personalization, and product recommendation activity, SiteSpect also provides a feature-rich visual WYSIWYG editor.
Server-Side Experimentation			Through the same platform, interface, and login, SiteSpect provides Server-Side testing and feature flagging capabilities. GO does not offer this at all and GO competitors that do offer Server-Side, offer it as a separate, disjointed offering.
Product Recommendations			SiteSpect offers the only code-free product recommendations solution. Even non-technical users can add AI-driven product recommendations anywhere, on any page, and fully test any aspect of those recommendations. GO does not offer this at all.
Mobile Testing			Manipulate, A/B test, and personalize on any mobile device – something the Google Optimize solution could not offer.
Consulting, Training, & Migration			SiteSpect Optimization Consultants will ensure your GO 360 experiments are transitioned and additionally work with you on onboarding, training, ideation & prioritization, data analysis, strategy, template builds, and segmentation & targeting.
Patented Technology			SiteSpect owns the patent on experimentation in the flow of traffic, making it a “transformation engine”. This provides unique benefits that GO and other GO competitors can’t offer (no JS tags, no latency, no flicker, and transformation of any content or API.).
Maximum Performance			Studies prove page load speed directly impacts conversion rates. The SiteSpect patent for applying all changes in the flow of experience delivery is what enables it to be the fastest platform on the planet. Google Optimize doesn’t even come close.
High Volume Testing			This same patented design also enables one to run an enormous number of campaigns at once and include large numbers of users in many campaigns simultaneously. This removes the ceiling GO had for scaling your experimentation program.
Free Version			Google Optimize is a free version of the more functional paid Google Optimize 360 solution. Both are being retired in September 2023.
OTT Testing & Personalization			Manipulate, A/B test, and personalize any over-the-top (OTT) device (Smart TV, Apple TV, Google Chromecast, PlayStation, Xbox, Amazon Firestick, Roku) – something the Google Optimize solution could not offer.
IoT Display Testing & Personalization			Manipulate, A/B test, and personalize on any Internet-of-Things (IoT) display (internet-connected appliances, in-store scanners, etc.) – something the Google Optimize solution could not offer.
Kiosk Testing & Personalization			Manipulate, A/B test, and personalize on any Kiosk device (airport kiosks, store kiosks, automated rental kiosks, etc.) – something the Google Optimize solution could not offer.
Real User Monitoring			Capture and analyze actual user interactions and layer such performance metrics into any campaign report – something the Google Optimize solution could not offer.
Data Outlier Removal			Identify and mitigate anomalous data that can skew data-driven decision-making – something the Google Optimize solution does not offer.
SPA & PWA Support			All SiteSpect testing, personalization, and recommendation functionality work without limitation on any Single Page Application (SPA) or Progressive Web Application (PWA). GO and other GO competitors have limited capabilities in this area.
Security & Privacy Compliance			SiteSpect is fully PCI compliant and adheres to all major privacy provisions (GDPR, CCPA, HIPAA, and others).
Browser Tracking Protection Immunity			SiteSpect is the only testing and personalization platform that is natively unaffected by browser tracking protection (Mozilla ETP, Safari ITP, and others). GO and other GO competitors suffer data accuracy issues as a result of new browser privacy provisions.
Experience Optimization Focus			Unlike Google, SiteSpect, both the company and platform is 100% focused on optimizing user experience, and increasing the loyalty and revenue related to your digital properties.

Already Integrated with Google Analytics 4 (GA4)
GA4 promises improved tracking, data analysis, privacy controls, enhanced reporting, and new customization options. If your organization is one of the many looking to implement GA4, rest easy knowing that SiteSpect already integrates fully with GA4 as well as all other leading analytics platforms.
All-in-One A/B Testing, Personalization, and Recommendations
Are you using Google Optimize 360 for client-side experimentation, and separate tools for personalization, product recommendations, server-side testing, and feature flagging? SiteSpect provides all of this functionality under one platform. Consolidate these functions into a single interface or add them as new functions to your optimization program.
Easy Migration & Onboarding
Our onboarding team will work with you to ensure your Google Optimize 360 experiments are transitioned without interruption to your testing and personalization program.
A Solution and Consulting Agency All in One
When you work with SiteSpect, you extend your team to include dedicated, expert optimization consultants and implementation specialists. We’ll assist with:
- Ideation & Prioritization
- Training
- Campaign Data Analysis
- 24x7 Critical Support
- Testing Strategy Development
- Test & Template Builds
- Industry & Use Case Knowledge
- Segmentation & Targeting
Patented Server-Side Technology
SiteSpect’s patented design offers benefits that cannot be replicated. Not only will you replace all the functions of Google Optimize 360, but you’ll gain unique capabilities that can propel your experimentation program to the next level. Transform APIs and content right in the flow of delivery, gain advanced server-side experimentation, and improve page load times. SiteSpect’s engine sits in the flow of traffic, so we never need to use JavaScript tags or server-side SDKs.
Faster Page Load Times and Limitless Campaigns
This same patented design means users can exist in multiple campaigns simultaneously without conflicting campaign overlap, flicker, or degradation to user experience. This opens up a world of possibilities for the number of testing and personalization campaigns you can run at once.