SiteSpect Blog
Employee Spotlight: Adam Woodworth, Principal Software Engineer
By SiteSpect Marketing · May 23, 2023
SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….
A/B Testing Mistakes and How to Avoid Them Part 3 – Doing Too Much at One Time
By Kevin Plankey · May 18, 2023
When you first start managing an A/B testing and optimization program, the possibilities can be both exciting and overwhelming. Chances are you’ve had a running list of improvements you want…
A/B Testing Mistakes and How to Avoid Them Part 2 – Setting the Wrong Metrics
By Kevin Plankey · May 4, 2023
Several months ago, I posted about mistakes to avoid when A/B testing. Over the next few weeks, I want to get into a little more detail about other mistakes to…
Employee Spotlight: Paul Terry, Senior Optimization Consultant
By SiteSpect Marketing · April 21, 2023
SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….
Components to A/B Test in Your E-commerce Checkout
By Kevin Plankey · April 12, 2023
It can be difficult to identify and prioritize which components should be A/B tested to best help reach your established KPIs and business goals. Fortunately, good discipline around experimentation can…
The Slow Demise of Tag-Based A/B Testing Solutions
By SiteSpect Marketing · April 5, 2023
Over the past 10 years, there has been a dynamic shift in the way marketers and e-commerce practitioners measure success. It is no longer acceptable to make changes (big or…
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