SiteSpect Blog

Employee Spotlight: Ricardo Martinez, Customer Success Manager

By SiteSpect Marketing · November 17, 2022

SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….

CRO – Beyond the Limits of In-Session Conversion Optimization

By Bill Cunningham · November 14, 2022

Every day, potential customers come to us looking to upgrade their current tool. In most cases, the person tasked with this project is in the marketing department and is looking…

Go From Now to ‘Wow!’

By Kevin Plankey · November 4, 2022

All marketers have asked themselves at one time or another how to move from the current state of ho-hum to providing experiences that wow prospects. Depending on the level of…

Experimentation for Marketing Success

By Kevin Plankey · October 21, 2022

Increased competition is driving marketers to find ways to improve customer loyalty. Everyone has heard this statement before, but you don’t need to overhaul your organization or copy everything your…

Mistakes to Avoid When A/B Testing

By Kevin Plankey · October 14, 2022

In this article, we’re going to talk about A/B tests and why they fail. But first, it’s important to note that gaining insight from even failed A/B tests is a…

Key Learnings from 2022 Customer Advisory Board Europe

By Maarten Plokker · October 10, 2022

On September 20th we had the honor and pleasure of hosting our European Customer Advisory Board (CAB) event in the Atlético de Madrid Stadium in Madrid, Spain. On the evening…

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