SiteSpect Blog
The Slow Demise of Tag-Based A/B Testing Solutions
By SiteSpect Marketing · April 5, 2023
Over the past 10 years, there has been a dynamic shift in the way marketers and e-commerce practitioners measure success. It is no longer acceptable to make changes (big or…
The Secret to Digital Optimization: Be Human
By SiteSpect Marketing · March 22, 2023
When optimizing digital experiences to improve key business metrics like conversion rate, average order value, and revenue per visitor, the first things that come to mind often pertain to “ease…
Employee Spotlight: Kevin Plankey, Director of Demand Generation
By SiteSpect Marketing · March 10, 2023
SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….
5 Challenges to Overcome When Starting a Testing Program
By Kevin Plankey · March 8, 2023
If you’ve determined that you need an A/B testing and optimization program, but feel overwhelmed about where to start, let this article guide you through the five essential roadblocks you…
Server-Side Architecture – It’s Not Only About A Server
By SiteSpect Marketing · February 22, 2023
This article is the result of a collaboration between, and co-authored by, Jenn Kunz, Principal Architect, and Jason Boal, Principal Optimization Strategist with 33 Sticks. Many of you reading this…
Two Critical Reasons to Select SiteSpect to Replace Google Optimize 360
By Kevin Plankey · February 15, 2023
There has been a lot of discussions recently around the impending sunset of Google Optimize and Google Optimize 360. Those focused on conversion optimization and UX have two fundamental questions…
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