SiteSpect Blog

The Power of Personalization

By SiteSpect Marketing · October 27, 2015

One of SiteSpect’s strongest features is its ability to target users and personalize their experience. It allows you to target content using a wide range of criteria, which provides a…

Show Me the Money 20/20

By SiteSpect Marketing · October 21, 2015

  Rod: Hey Jerry? Jerry: What can I do for you Rod? You just tell me, what can I do for you? Rod: It’s personal, very important, and heck, it’s…

Personalization is Marketing’s Nirvana

By SiteSpect Marketing · October 14, 2015

For marketers, nirvana is the ability to immerse specific visitors in relevant messages and encourage them to become fully involved in the digital experience. Apparently nirvana is a long way…

AMP, meet AMPS®

By SiteSpect Marketing · October 9, 2015

“It is about making sure the World Wide Web is not the world wide wait.” – Robert Gingras, Google’s Head of News and Social Products Last week, Google launched the…

A Lot to LOVE at Shop.org

By SiteSpect Marketing · October 7, 2015

It’s day two at Shop.org in Philadelphia. One tourist attraction in Philly is the John F. Kennedy Plaza, also known as “Love Park”. Mere blocks from the convention center, the…

Shop.org 2015: Making Things Personal

By SiteSpect Marketing · October 6, 2015

This week, the SiteSpect team is in Philadelphia at the Shop.org Digital Summit. The event is underway with over 5,000 registered attendees and 280 exhibitors. Not surprisingly, personalization is a…

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