SiteSpect Blog
How 3 Universal Truths Identified by Target Apply to Optimization
By SiteSpect Marketing · June 3, 2015
The 11th Annual Internet Retailer Conference and Exhibition has started! Thousands of attendees and hundreds of exhibitors have arrived and sessions are underway. This morning, the keynote featured Jason Goldberger,…
A/B Testing Tools vs. Experts or Don’t Consider Surgery on Yourself
By SiteSpect Marketing · June 3, 2015
Picking A/B testing software to optimize your website is as simple as choosing a scalpel to perform surgery on yourself. Anyone can pick up a scalpel and begin cutting, yet…
Responsive Design and Mobile Banking
By SiteSpect Marketing · May 19, 2015
Over two-thirds of consumers manage their bank accounts using mobile apps and browsers, and nearly half use smartphones as their primary mode of banking, according to research outlined at…
Don’t Fall in Love with Your Site Redesign
By SiteSpect Marketing · April 27, 2015
The blessed day finally arrives. After months of labor selecting images and messages, the design team is ready to deliver a simpler version of your website. Excitement abounds as designers…
A/B Testing as a Mindset
By SiteSpect Marketing · April 17, 2015
There’s something really liberating about being able to A/B test all of your beliefs. If you want to build a culture of optimization through A/B testing, that’s what you have…
Fishing for Conversion Optimizers
By SiteSpect Marketing · April 14, 2015
Looking to hook a Conversion Optimizer? You’re not alone. A search on LinkedIn yields over 19,000 jobs in conversion optimization. And in Menlo Park alone, there are 1,468 optimization jobs,…
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