SiteSpect Blog

A/B Testing Tools vs. Experts or Don’t Consider Surgery on Yourself

By SiteSpect Marketing · June 3, 2015

Picking A/B testing software to optimize your website is as simple as choosing a scalpel to perform surgery on yourself. Anyone can pick up a scalpel and begin cutting, yet…

Responsive Design and Mobile Banking

By SiteSpect Marketing · May 19, 2015

  Over two-thirds of consumers manage their bank accounts using mobile apps and browsers, and nearly half use smartphones as their primary mode of banking, according to research outlined at…

Don’t Fall in Love with Your Site Redesign

By SiteSpect Marketing · April 27, 2015

The blessed day finally arrives. After months of labor selecting images and messages, the design team is ready to deliver a simpler version of your website. Excitement abounds as designers…

A/B Testing as a Mindset

By SiteSpect Marketing · April 17, 2015

There’s something really liberating about being able to A/B test all of your beliefs. If you want to build a culture of optimization through A/B testing, that’s what you have…

Fishing for Conversion Optimizers

By SiteSpect Marketing · April 14, 2015

Looking to hook a Conversion Optimizer? You’re not alone. A search on LinkedIn yields over 19,000 jobs in conversion optimization. And in Menlo Park alone, there are 1,468 optimization jobs,…

3 Brians, 2 Tims, and a Gaggle of Top Optimization Experts to Follow on Twitter

By SiteSpect Marketing · March 26, 2015

Want to know where A/B testing and optimization are heading? Follow these experts to get a unique perspective, increase your knowledge, and gain new insight on best practices: @aschottmuller Angie…

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