SiteSpect Blog

3 Benefits of Cross-Silo Collaboration in A/B Testing

By SiteSpect Marketing · June 16, 2015

A/B testing is critical to creating new site features and functionality, but it’s not always the first stop on the road to decision making. This is especially true for organizations…

How 3 Universal Truths Identified by Target Apply to Optimization

By SiteSpect Marketing · June 3, 2015

The 11th Annual Internet Retailer Conference and Exhibition has started! Thousands of attendees and hundreds of exhibitors have arrived and sessions are underway. This morning, the keynote featured Jason Goldberger,…

A/B Testing Tools vs. Experts or Don’t Consider Surgery on Yourself

By SiteSpect Marketing · June 3, 2015

Picking A/B testing software to optimize your website is as simple as choosing a scalpel to perform surgery on yourself. Anyone can pick up a scalpel and begin cutting, yet…

Responsive Design and Mobile Banking

By SiteSpect Marketing · May 19, 2015

  Over two-thirds of consumers manage their bank accounts using mobile apps and browsers, and nearly half use smartphones as their primary mode of banking, according to research outlined at…

Don’t Fall in Love with Your Site Redesign

By SiteSpect Marketing · April 27, 2015

The blessed day finally arrives. After months of labor selecting images and messages, the design team is ready to deliver a simpler version of your website. Excitement abounds as designers…

A/B Testing as a Mindset

By SiteSpect Marketing · April 17, 2015

There’s something really liberating about being able to A/B test all of your beliefs. If you want to build a culture of optimization through A/B testing, that’s what you have…

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